SEO isn’t the only way to promote your website on Instagram. If you’re an Instagram account, you should promote your website on Instagram as well.
And if you’ve got a good enough presence on Instagram and an above-average engagement rate, you should definitely start promoting your website or your blog through Instagram.
Get eyeballs hooked to your new blog posts, website, product pages, and portfolio page, right from your Instagram profile.
Let’s look at 5 ways in which you can do this.
Table Of Contents
1. Utilize the link in the bio in the best way possible
Don’t take the link in the bio lightly.
It has huge potential to build your rapport on the platform. Whoever lands on your Instagram profile for the first time, can click on the link and get an idea of who you are and what you do.
For example, if you’re a photographer like me, you can use the link to showcase your best work in the form of project links, link to your portfolio website, Behance profile, contact page, etc.
If you’re a content creator/social media influencer, the link can lead to a landing page that brags about all of the brand collaborations you’ve done in the past.
One of the good things about the link in the bio is that it is available to all Instagram users irrespective of their type of account or number of followers.
Add multiple links on the landing page to make the best use of it and promote your website on Instagram.
Check out this cool Canva template design you can use for the landing page. You can purchase & download this from Creative Market and level up your Instagram game!
Here are a few other Canva templates that I really liked.
Also Read: 20 Great Reels Ideas For Small Businesses
2. Promote the website on Instagram using link stickers on stories
Thanks to the recent updates, now the link sticker is available to everyone. Earlier, only the users who had more than 10,000 followers had access to the link stickers.
Promote your latest blog posts or important page on your stories using the link stickers once in a while.
People tap through stories often and this can help you drive traffic to your website.
Also Read: How To Make Popular Aesthetic Instagram Reels: NAIL These 3 Things!
3. Curate the stories with link stickers in a highlight
If you’re sharing an Instagram story that has a link sticker, it is obvious that it’s an important one.
Stories disappear after 24 hours. But you can make these important stories visible on your profile forever by creating a story highlight.
Increase the life of your stories and get constant traffic to the targeted pages/posts on your blog. Promote the website on Instagram through story highlights.
Design catchy story highlight covers and name them short and to-the-point, describing exactly what the stories are about in that particular story highlight.
