Videos are a great and the most engaging form of content. It is hard to create a good-quality share-worthy video, takes a lot of effort and planning.
So, when you’re putting so much of hardwork into a video, why not repurpose it for different platforms? MAKE the most of it.
Every platform is different and most times, you will have to morph your content according to it. But reusing one single video is something you can do more easily when you don’t have the time to shoot different content.
From TikTok, Facebook, Pinterest, and YouTube, there are other social channels available for your videos.
Table Of Contents
Let’s get into the details…
What is the video about?
Reusing videos doesn’t mean that you can just go forward and post the video on every platform you see.
You have to be mindful about the choice of platform.
For instance, if you have a 15-30 second video that teaches or shows behind-the-scenes, it is a fit for TikTok, Instagram Reels, and Pinterest. But definitely not for Twitter and YouTube.
The easiest way to understand which platform works for what type of content is: think about why you navigate to each of them?
When do you open the Instagram App?
When you’re in the mood to relax and casually scroll through posts about the latest trends, fashion, celebs and learn creative things from your favorite creators.
Twitter? When you want to quickly catch up on what’s going in the world, the instant in which a news exists, it spreads on Twitter first.
There’s already so much of competition on all the social media channels, on top of it, if you post the content on the wrong platform, getting results will be tougher.
Some of the easiest videos to repurpose are “stories” since the format exists on Instagram, Facebook, and Twitter, and is soon to come on Pinterest and LinkedIn.
Also Read: How to Make Instagram Hashtags Work For You: Popular ones aren’t the best ones
Ideal aspect ratios for videos on popular social media platforms
| Type | Aspect Ratio | Length |
| Instagram feed | 1.91:1 to 4:5 | 1 second to 2 minutes |
| Instagram stories | 16:9 to 4:5 and 9:16 | 1 – 15 seconds |
| Instagram Reels | 9:16 | 1 – 30 seconds |
| Facebook feed | 16:9 to 9:16 | up to 4 hours |
| Facebook stories | 1.91:1 to 9:16 | 1 – 20 seconds |
| 1.91:1 to 1:2 (1:1, 2:3, 9:16 are platform recommended) | 4 seconds to 15 minutes | |
| 16:9 to 9:16 | 0.5 seconds – 2 minutes and 20 seconds | |
| TikTok | 16:9, 1:1, or 9:16 | 5 to 15 seconds |
| YouTube | 16:9 is standard for desktop, other aspect ratios are supported as well | 1 second to 15 minutes, longer for verified accounts |
As far as aspect ratio goes, Twitter, Pinterest, Instagram, Facebook, TikTok (and more) all support vertical video.
Also Read: Latest Instagram Hack: Find Your Top Hashtags
Resize videos on the phone
You can either shoot content and edit it in different aspect ratios, or edit once and resize that video to fit other aspect ratios.
One great way to do is to use the InShot App on your phone. It is free to download, you need to purchase a subscription if you want the watermark removed.
Import your video in the app and choose the canvas size according to your choice of platform.
You will see different aspect ratios such as 1:1, 4:5, 16:9 etc.
By default, a blurred background is added. You can replace it with a solid color background, a gradient, or a picture of your choice. To do this, go to the background option.
If your video is somewhat lengthy and you want to make it shorter, you can also use InShot to trim and split your footage to a custom length.
In addition to resizing, you can do a plenty of other things in the app: trim, add transitions, effects, filters, etc. Check out some other apps you can use to edit videos on phone.
Editing on desktop? Here are some softwares you can use: Final Cut Pro, Adobe Premiere Pro, Da Vinci Resolve, etc.
Ready to get surprised!
Extract audio from your videos and post it as a podcast, crazy idea, right?
Podcasts are in. They are growing popularity.
To do this, head on to Anchor and simply upload your video file. .p4 and .mov formats are supported.
It will convert your video into an audio for free. You can trim and edit it for a finishing touch. You can even add sound effects and background music.
Not convinced that stepping into podcasts is a good idea?
Keep reading.
Quick facts about podcasts and their growing popularity
- Apple Podcasts features more than 500,000 active podcasts, including content in more than 100 languages.
- 2 million podcasts are registered by Google.
- 54% of podcast consumers say they think about buying advertised products.
- 55% (155 million) of the US population has listened to a podcast – up from 51% in 2019
If you’re a WordPress user you can try out the plugins Play, Trinity Audio, Amazon Polly, SpeechKit etc.
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