Decoding Engagement Rate On Instagram & Why Is It Important

Confused about what is engagement rate on Instagram is and what is actually considered a good rate?

You should know how to calculate your engagement rate on Instagram because it will help you understand what kind of content performs better on your profile.

Why? Because your Instagram engagement rate helps you gain a better understanding of how your content is resonating with your target audience.

Keep reading to find out what an Instagram engagement rate is, how to calculate it in 2023, and what qualifies as a “good” engagement rate.

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Decoding engagement rate on Instagram

An Instagram engagement rate is a metric used to determine the proportion of your audience that has engaged with your content.

This calculation typically considers the number of likes, comments, and saves a post receives in relation to your total reach. In certain instances, it may also factor in the number of impressions and shares a post garners.

Why is it important to track it?

Tracking your Instagram engagement rate is important.

You should know what your audience is enjoying so that you can post more of that and eventually grow your account.

If you’re getting a good engagement rate consistently, you’ve cracked the code and are posting exactly what your followers follow you for.

There’s another metric using which you can identify that your content is reaching the target audience – follows from a reel.

engagement rate on instagram, how to increase engagement rate

When your notifications are filled with this – … started following you from your reel – it is a clear sign that you need to continue posting reels like the one that is making people follow you.

Note down pointers about that reel which starts to work for you and bring in followers. Pay attention to things like –

what kind of audio did you use, was it relatable for some people, if yes, then why? what kind of caption did you write, what was the text that you put on the reel?

If your engagement rate is reasonable, it automatically increases the chances of your posts getting viral.

Moreover, brands not only look at the number of followers you have but also at how much engagement your content gets.

The more engagement you have, the more likely it is that the brand will want to collaborate with you to take advantage of your active audience.

Also Read: How to spot a fake influencer

Let’s learn how to calculate your engagement rate on Instagram

what is engagement rate on instagram, how to calculate engagement rate on instagram

Don’t worry, I won’t ask you to install a third-party app for this. We will learn how to calculate the engagement rate on your profile manually.

To calculate the engagement rate for a post, simply add the number of likes, comments and saves.

Then divide this number by the organic reach that post received.

Multiply this by 100, and you will get a percentage.

Also Read: 5 TOP Secrets Behind Cinematic Instagram Reels: Revealing My INSIGHTS!

What Is a Good Engagement Rate on Instagram?

A good engagement rate is different for different accounts.

It depends on the number of followers you have.

That said, many social marketers believe anything between 1-5% is a good average engagement rate.

According to industry standards, the following results hold true:

Less than 1% = low engagement rate

Between 1% and 3.5% = average/good engagement rate

Between 3.5% and 6% = high engagement rate

Above 6% = very high engagement rate

If you are a brand deciding which influencer you should work with, you should choose someone with an engagement rate above 2.5%.

Find trending audios for reels before anyone else

3 Tips on how to increase your engagement rate on Instagram

1. Take time to engage with your followers

increase your engagement rate on instagram , garimashares blog

Instagram is a social media platform. So, it goes without saying that you need to be social with others.

People are more likely to check out your profile and engage with your posts when you’ve first done the same for them.

I know this is true because that’s what I do too.

Whenever I have free time on my hands, I check out the profiles of people who often leave comments on my posts. (and also my followers who use my hashtag – #garimashares, which as of September 2023, has more than 32,000 posts in it)

It is generally a good habit to do so because someone took out time to pause and comment on your post, giving the kindness back.

2. Replicate your most successful posts

What proves effective for you may not necessarily work for others. Examine your top-performing posts from the past months.

Look for patterns among your top-performing posts.

Use these insights from your top-performing posts and make sure to post more content along the same lines.

3. Post more reels

It’s not a secret anymore that reels are one of the best ways to reach new people in the fastest way possible.

Post reels more often. Even small reel videos of around 6-9 seconds can perform well. All you need is to find out what your followers like and add a hook related to it in the video so that the watch time increases.

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