Do you want to try it out but are not sure what a collab post on Instagram is?
A collab post on Instagram appears on the profiles of both the users who are collaborating on it.
Collaborative posts help both the creators reach new audiences of their collaborator and get a combined advantage of higher engagement.
Let’s look at how you can make your first collab post on Instagram and understand the benefits of it.
Table Of Contents
A brief explanation of how a collab post works
In a collaborative post, both the creators can decide and post a single media (photo or video) which will be posted to their feed.
You can post static photo posts and reels as a collab post on Instagram.
All of the metrics such as likes, comments, saves, etc. will be shared. This gives you the best out of your and your collaborator’s reach. It will help boost the exposure of your post, and in turn, your profile.
One of the collaborators has to make the post and invite the other creator as a collaborator. The creator who publishes the post should have a public profile.
Both collaborators can view the insights.
Advantages of publishing a collab post on Instagram
1. Increase your reach
With collaborative posts, you can reach a wide audience and increase your organic reach.
Generally, two creators collab when the post is beneficial to both of them. Either both the creators are in the post or one has shot/edited it.
Creators and brands do collab posts as well so that the brand can use the creator’s content simultaneously and make more profit from the whole collaboration.
You should ideally be collaborating with a creator only if it’s profitable for you too. Your audiences shouldn’t be too different.
2. Increase sales, if you’re a brand
If you’re a brand collaborating with an influencer/creator on Instagram, the collab post will help boost your sales.
Creators on Instagram have credibility and a loyal audience who values what they recommend. If such a creator published a collab post with your brand, your brands become credible too.
However, be mindful of how you as a brand are collaborating with a creator. Instagram users are pretty quick in spotting a pushy ad.
Don’t make it too obvious. Keep it transparent and give the influencer the creative freedom to showcase your brand’s product or service in their unique style.
Because they’re known for that unique style itself. Avoid putting too many rules around the content they can post.
3. More engagement
Since the post is visible on two profiles, the engagement that the post receives will also be an accumulation of both the creator’s engagement rates.
A collab post on Instagram is more likely to get a higher number of shares and saves.
Your post will reach another creator’s active audience who might love what you do, and give you a follow!
How to make a collab post on Instagram
Open the Instagram app and upload the photo/reel you want to publish as a collab post.
After you’ve uploaded it and you reach the final page where you usually tag the location, etc, click on tag people.
After this, click on invite collaborator and type in the username of the creator you want to collaborate with.
Hit share and your post will be live. The creator will receive an invite to collaborate on the post. The post will become a collab post after the creator approves your request.
You can’t invite a collaborator after the post has been published. A collab post on Instagram is possible only if you’ve invited them while making the post.
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