In order to grow on Instagram, it is also important to know how to track your growth on Instagram using the different metrics.
Checking out the insights of your Instagram account tells you what works and what doesn’t. It basically makes your job easier.
You can shortlist what content you should be posting by seeing which posts of yours have performed well in the past.
Let’s look at the 10 things you should check out to track your growth and build your strategy on Instagram.
Table Of Contents
7 Instagram metrics you should be analyzing
1. Instagram story views
Different users spend their time differently on Instagram. Some might spend the majority of their time scrolling on the home feed, tapping through stories, or swiping through Instagram Reels.
As stories are only visible for 24 hours, you have the freedom to be your true self without worrying too much.
Ideally, you should be using Instagram stories to connect with your audience on a personal level. Share titbits from your day, fun moments, etc.
When you swipe up on your story, you can see how people interact with your Instagram story.
A higher number of replies and shares suggest that your story was interactive and viewers are engaging with it. Make a note of these stories and post similar content on a regular basis.
Not getting a good number of views on your stories? Try out these tried and tested hacks.
General tips for creating Instagram stories:
- Use editing tools available on Instagram to make creative stories that stand out
- Go an extra mile and create eye-catchy stories using Canva (free tool)
- Utilize stickers, polls, GIFs to make people want to interact with your Instagram stories
- Don’t promote yourself too much
- Be candid and share your unadulerated self
- If you are a brand/business, brag your customer reviews on stories to build trust
- Use the links sticker to promote your content from YouTube, blog, etc.
- Don’t forget to make boomerangs once in a while to keep things fun
- To create a brand identity, use the same set of colors and text font in your stories
Also Read: How to make engaging reels that get more traction
2. Shares
Shares are the ultimate sign that your content is being liked by your audience. The number of shares that your post gets indicates the number of times people shared your post on their stories + sent it to someone through DMs.
Check your insights and see which posts received the most shares. A post with a larger number of shares will reach a larger audience and if they like what they see, they’ll follow you!
3. Instagram Reels Engagement
Hundreds of thousands of small accounts are growing exponentially because of their reels going viral. When you hit the sweet spot with your reels, you’ll hit the jackpot.
Instagram reels that teach something, a quick tutorial, fun and engaging skit get more engagement.
How to calculate your Instagram Reels engagement rate?
(No. of reels interactions/ No. of plays ) x 100
Also Read: 20 Creative Reels ideas for small businesses
4. Reach
Reach shows how many unique users have seen your post. The reach depends on a variety of factors such as the quality, relevance of your post, hashtags used, timing of the post, etc. Reach is an important factor in determining and tracking your growth on Instagram.
Not everything is in your control. Sometimes a post works in the evening, sometimes it works better in the morning.
But what you can control is the quality and your will to engage with the community.
If you share a post and then vanish from Instagram for the day, you won’t see people coming to your profile often.
You have to make an effort to engage with like-minded people from your niche, people who like the same things that you post.
Because when you leave a genuine comment, they are more likely to come back to your profile and leave a like, comment, or follow you if they liked your whole profile.
Also Read: Instagram hacks that you should know by now
5. Saves
If someone is saving your post, you’re doing it right!
People save a post mostly when it is something they want to come back to. A quick tutorial, a style of editing they want to look at and learn, an inspiration post, etc.
Go to your insights and see which posts have received the most number of saves. For best results, focus on solving a problem that your target audience might be struggling with.
With Instagram saves, users can collect and save a post for later, simply by tapping the “bookmark” icon in the bottom right corner of an Instagram post.
Want to get more saves? Ask people on stories about what problem do they want to be solved and make a carousel post on it with the solution explained in the easiest words.
