Caption decides (after content) the kind of engagement your post receives. And I’ve Instagram caption ideas that will help increase your engagement rate.
Don’t take the captions of your Instagram posts lightly. They’re only the second thing that a person sees in your post, after the picture or video itself.
A caption is a great opportunity to communicate with someone who looks at your post.
In addition, if you are providing value through it, it is the best-case scenario.
Social media platforms like Instagram are about people.
The personal element that makes people feel close to the big influencers on the platform is what makes it different from conventional ad marketing practices.
Why did people not like ads on the TV or the posters that much? Because they tended to get tacky and weren’t easy to trust.
But it becomes trustworthy when a person, just like the customer, shares a review written by them and pictures taken in a real-life scenario.
You can calculate your engagement rate using a tool called Social Blade, it is free to use.
Keep reading to know more about Instagram caption ideas.
Table Of Contents
7 Instagram Caption Ideas which can effectively increase your engagement rate
1. Post-micro-blog content in your caption
Check out this graph according to research by Fohr. You can see that engagement increases as the number of words in the caption increases.
The engagement rate for over 1000 words, has grown from 1.98% in 2016 to 5.97% in 2019. The spike is 4%, which is huge.
Obviously, it is not possible that every time you are drafting an Instagram post, you have the time to write down a long caption.
Take advantage of Creator Studio by Facebook to schedule your posts on Instagram.
It is a much better option than using third-party apps that can mostly harm your account.
Many brands and influencers have already put this into practice to boost their engagement rates. And the results are promising.
Put yourself in your audience’s shoes. Wouldn’t you be more interested in a post that shares some useful information instead of just a pretty picture?
2. Start off a conversation
If your engagement rate on Instagram is high and your content is top-quality, growth on Instagram is inevitable.
You can get to 10K in no time if your content is engaging and strikes a chord with your target audience.
The number of saves, shares, and comments are important factors that determine the organic reach of that post.
How do you get more saves? Share actionable tips right in your caption so that people feel the need to save your post.
People save a post when they think it is useful for them and might come in handy in the future.
3. Post relatable content
How to get more shares? Post relatable content.
If a vast majority of your audience can relate to your content on a personal level, they will definitely share it in their stories.
This is why you see people sharing posts from Netflix’s Instagram account.
With this lockdown situation all over the globe, all of us are stuck in our homes and Netflix is our escape. It binds people together who have similar tastes in movies and TV shows.
Their content revolves around things a common user can relate to. For example, this one:
This post is directly appealing to all the budding and amateur photographers on Instagram. And there are a lot of them.
To be honest, we all miss hanging out with our friends. This post which asks people to tag their friends is impressive to get the conversation-starting.
It is witty and funny, people won’t think twice before sharing it on their story or tagging their friends in the caption.
What happens to the engagement? It increases manifold.
Even I shared it on my story 5 seconds after seeing it.
4. Keep it witty and casual
Just like I talked about Netflix sharing relatable content, it shares witty comments in the captions too. Everyone enjoys a little joke, sarcastic comment, or comedy once in a while.
Not many people do it so it is always refreshing to see it in a post.
Except, of course, stand-up comedians and other similar profiles whose genre is comedy itself.
If you’re looking for trending aesthetic frames that you can put on your pictures, I have 35 high-quality PNG frames right here.
5. Talk about what is trending at the moment
People will be more inclined to comment on your post, in reply to your caption if it talks about a trending topic.
For instance, remember the time when everyone went crazy about Money Heist?
You could talk about why you love a character from the series or why you think everyone should watch it. One can never have too many Netflix recommendations.
Memes rule Instagram. When a meme goes viral, it ends up on everyone’s stories. Imagine the organic reach and engagement blasting through the roof.
Take a look at this post shared by Akshar Pathak, talking about the newly released Instagram fonts which everyone was excited about. It is trending, relatable, and witty.
Also Read: How to Make Instagram Hashtags Work For You: Popular ones aren’t the best ones
6. Provide value by teaching something
Providing value with your content holds the utmost importance. If someone finds what you teach useful, they will not forget who taught them that.
And they’ll probably follow you so that they don’t miss out on your future useful posts.
Check out this post by RJ Kaur,
Her entire Instagram feed has an aesthetic vibe to it that is immediately attractive to look at.
In the post above, she is teaching her followers how to do an edit.
If you visit her profile you will see almost every alternate post provides value in the form of a tutorial. With so much to learn, why wouldn’t follow such an account?
People will be inclined to share her posts and follow her.
All of this works wonders for the engagement rate.
One other such account is of Archit Agarwal. He shares quick recipes on his Instagram profile.
You will notice that in almost every post, he shares the recipe both in a carousel post and in the caption (also redirecting to his website’s link in bio).
This appeals to a wider audience because some people prefer to read while some prefer video content. I recommend these mobile editing apps to you.
Seamless Instagram posts are the newest trend which is still fresh and is not being used by many people.
It requires some extra effort but the results are informative posts in a very engaging format. Here is how you can make seamless posts right on your phone.
Check out this post where I shared an infographic as a seamless post. Swipe to see.
I shared Flatlay Photography Tips in this post,
Also Read: 7 Apps For Making Catchy Animated Instagram Stories
7. Direct your audience to a story highlight/IGTV video/link in the bio
Sadia Badiei, a Lifestyle Blogger, actively posts long-form content in her captions and shares quick tips or redirects to her latest YouTube video.
Joanie Simon, a Commercial Food Photographer, and a Teacher talks about her new YouTube videos through captions.
Instagram Caption Ideas For Different Kinds Of Accounts
Instagram caption ideas for different accounts-
Travel Blogger
- Share the places you recommend visiting in the country/city whose picture you have posted.
- Talk about the culture or things you liked about the country/city
- Ask if people have been there and how their experience
- Share fun and candid backstory of how the picture was shot
- Travel quotes that your followers can relate to
Photographer
- Explain your idea/story behind the shot
- Share photography tips in quick points
- If the picture is color-graded, talk about how you achieved this look
- Share fun/candid backstory of your shooting
- In a carousel post, post the before and after the picture and talk about it in the caption
Fashion Blogger
- How and why you style your outfit this way
- Stores from where you purchased your clothing and why you recommend it
- Asking your followers what element of your outfit they love
- If there’s a festival coming up, write a microblog post sharing outfit ideas for it
- A motivational/inspiring caption that promotes body positivity
- Talk about your fashion icons who inspire you
Food Blogger
- If you have posted a picture of a dish that you made, write down the recipe
- Talk about the ingredients and what flavor each of them brings to the table
- If the picture is of you eating at a cafe, share the location of the cafe and good/bad points about it
- Ask them if they have been to this place and how was their experience
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Wonderful ideas, I am surely going to try these thanks for sharing.
You’re welcome Priya!