Have you tested trial reels on Instagram yet?
If you’re not sure about what trial reels are, let me break it down for you.
Like the name, trial reels are reels that you’re not sure about.
Reels that you want to experiment with and see if your followers will like them.
If you want to post new kinds of content on your reels but aren’t sure how your audience will react to it, trial reels on Instagram are perfect for you!
You don’t have to guess how the reel will perform anymore.
Table Of Contents
How trial reels on Instagram are helpful
Building your profile around a niche is important to grow on Instagram.
But we are all humans, we like different things at different times. Our tastes, choices, and opinions evolve.
You can use trial reels to post content that is different from your main niche.
Trial reels are shown to only non-followers first. You can check how it is performing and then decide if you want to share it with your followers.
Also Read: 5 Trending Reel Formats Everyone’s Obsessing Over Right Now
How to share trial reels on Instagram
To share a reel as a trial, follow the usual steps to create a reel.
Before posting, enable the “Trial” toggle.
Once shared, your trial reel will be visible only to you and can be found on your profile alongside your drafts. It won’t appear on your profile for others, nor will it be shown to your followers in their feed or Reels tab—unless you choose to share it publicly later.
Note: Someone can see your reel if they received it in their DMs by another person. It will also show up on the page of the audio you used, or the filter you applied.
After 24 hours have passed by, you can see how the trial reel performed, such as – the number of views, likes, shares, and comments.
Also read:Â Are you seeing no growth on Instagram? You Might Be Making These 5 Mistakes
If your trial reel is performing well, you can choose to “share with everyone” so your followers can see it and boost its reach.
Alternatively, when creating the trial reel, you can enable an option for Instagram to automatically share it with your followers if it gains strong engagement within the first 72 hours. This setting can be changed anytime.
Once shared publicly, the reel will appear on your profile grid and may be distributed across all Instagram surfaces for your followers.
5 Benefits of Using Trial Reels on Instagram
Test Content Performance – Experiment with different ideas and formats to see what works best before sharing with your audience.
Refine Your Strategy – Analyze engagement metrics privately and improve without impacting your public profile.
Low-Risk Experimentation – Try new trends, styles, or topics without worrying about immediate audience reactions.
Automatic Promotion Option – Let Instagram decide if your reel is performing well and share it automatically for maximum reach.
Improved Content Quality – Use insights from trial reels to fine-tune your content strategy and post only the best-performing reels.
Also Read: Decoding Engagement Rate On Instagram & Why Is It Important
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