When you learn the importance of long-tail keywords in SEO, you will notice a higher conversion because they are very targeted. In this post, we will be learning about them through long tail keyword examples.
As the name clearly states, these keywords are longer than usual keywords and have 3-4 words in them.
The competition is pretty high in the market for the top main keywords and your post might or might not rank. And even if it does, it can have a high bounce rate because there are just too many options for the online viewer to choose from.
Long tail keywords in SEO have lesser competition and a better audience. Because the people that land up on your post were intentionally looking for the content you’ve shared.
Your bounce rate will decrease and it will improve the overall SEO score of your site.
Table Of Contents
Your guide to understanding long tail keywords in SEO & building a strategy for it
Let’s look at some examples
There is no specific length for a keyword to be considered a long one. Generally, most times, long tail keywords have around 3-5 words.
Think of them as the terms people type in the search box when looking for something. They can be seen as questions or phrases.
For example, if you are searching for a list of comedy movies on Netflix, you’d type something along these lines – best comedy movies on Netflix.
Some other alternative search terms would be – best movies, best comedy movies, and best comedy movies online on Netflix.
Let’s look closely at it – best comedy movies on Netflix.
The entire term is a longtail keyword and best comedy movies is a head keyword.
The more specific and targeted your long tail keyword is the more intentional audience will land on your post.
If someone is looking to buy a chopping board, they would search for – chopping board.
After a while, they realize they want a wooden one and search for – wooden chopping board.
After going through the options, the person realizes they would prefer one with a handle. So, now they search for – wooden chopping board with a handle.
The person who lands up on a page because of this search term is highly likely to end up making a purchase.
Why should you be using long-tail keywords in your SEO strategy?
1. Helps in targeting the ideal audience
The visitors who land on your site from these keywords are more likely to make a purchase.
2. Lots of tail topics
All of your posts and pages can’t be optimized for the same head keyword.
Use synonyms, or similar search terms, topics that come under the same umbrella.
For example, let’s assume that your main keyword is gardening.
3. Less competition
There is a head-to-head competition for landing on the first page of Google search results.
If you’re aiming at ranking on the first page of Google for a generic and popular keyword, it is going to be pretty tough.
Competition for a long-tail keyword is much lesser than that for a short-tail keyword. The lesser the competition, the easier it will be to rank higher for those keywords.
Since long-tail keywords are more specific than short-tail keywords, their search volume is lesser and the probability of conversion increases.
How to find long-tail keywords
Do you want to sell a product? Do you want to appear in more local searches? Do you want your services to show up as one of the highest-rated ones?
Think about what’s your goal, what’s your product.
If you’re a makeup artist based in Delhi, you’d want to show up in search results as the best makeup artist in the Delhi NCR region.
Offering various packages, discounts & quality service to customers. You should be targeted not only your head keyword but all the entailing long-tail keywords to make the best out of your SEO strategy.
The things that you want you and your site/blog to be known for – make up the pillar of your keyword research. Keep this quality as central when looking for long-tail keywords to target & write content for.
Your goal should be to rank higher in search results for all of the search terms based on your pillars.
Once you have clarity on what you want to be known for, it’s time to create a list of these keywords.
Put yourself in your target audience’s mind and let the natural flow of typing guide you. Type out terms as you would normally do, when actually searching for something online.
These terms should be as close as possible to the product/service you’re selling.
Pssst! A free research tool you didn’t know about
A great way to find them is autosuggestions on Google. Type out your head keyword and note down the autosuggestions. Also, scroll down to the bottom of the first page of the search results to find out similar terms and sentences people usually type in.
Have a look at the “People also ask” section, to find some more. Learn more on how to do thorough keyword research here – Learn How To Do Keyword Research The RIGHT WAY: 7 Pointers.
Other keyword research tools that are some of the best available out there:
- Semrush
- Answer the public
- Ahrefs Keywords Explorer.
- SECockpit.
- Google Keyword Planner.
- KeywordTool.io.
Also Read: FREE SEO Plugin For WordPress To Help You Rank On The 1st Page Of Google
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