Hyphen by Kriti Sanon came into existence in in July 2023.
It has rapidly emerged as a major player in Indiaโs D2C skincare landscape. In just two years, it has crossed a staggering โน400 crore in annual recurring revenue, fueled by star power.
What truly differentiates Hyphen is its commitment to being 100% vegan, PETA-certified, clean, and maintaining a zero plastic footprintโdelivering results without compromise HYPHENBrand Education.
Its philosophy expertly โhyphenatesโ nature and science, blending potent actives with ethical, accessible formulations
Table Of Contents
Top 10 Hyphen Skincare Must-Haves
1. Golden Hour Glow Face Serum โ โน649
The Golden Hour Glow Serum is Hyphenโs poster child for radiant skin. This lightweight, fast-absorbing serum is powered by brightening actives that help fade uneven skin tone, improve luminosity, and give that lit-from-within glow.
The texture is silky, making it easy to layer under sunscreen or makeup. Its formula is vegan, cruelty-free, and designed to work across all skin types, including sensitive skin.
Why we recommend it: If dullness is your biggest complaint, this is the quick-fix and long-term solution you need.
The glow is instant, but the tone-evening benefits get better with consistent use. The high star rating and hundreds of repeat buyers say it all.
How to use: Apply 2โ3 drops after cleansing and toning, before moisturizer. For best results, use morning and evening, always following up with SPF in the day.
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2. Moisturising Cream Face Wash โ โน299
A face wash that cleans without stripping is rare, but Hyphen nailed it with this creamy cleanser.
Infused with moisturising agents, it removes daily dirt, sweat, and makeup residue while keeping skin hydrated and soft.
Its creamy texture turns into a gentle lather that feels luxurious and comforting.
Why we recommend it: Ideal for colder months or year-round hydration, this is a cleanser that doubles as a skincare step.
Instead of that tight, squeaky-clean feeling, your skin will feel balanced and nourished after every wash.
How to use: Massage a coin-sized amount into damp skin for 30โ40 seconds, then rinse with lukewarm water. Follow with a hydrating toner or essence for best results.
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3. Oil Control Daily Exfoliating Face Wash โ โน299
For oily and combination skin types, oil control is half the battle. This daily exfoliating face wash uses fine, non-abrasive particles and oil-regulating actives to unclog pores.
Despite being exfoliating, itโs gentle enough for everyday use thanks to a balanced formula that doesnโt over-strip.
Why we recommend it: This is a must-have for those struggling with midday shine or frequent blackheads. Itโs not a harsh scrubโthink of it as a clarifying cleanser that polishes without damaging the skin barrier.
How to use: Use once or twice daily, focusing on the T-zone and areas prone to oiliness. Pair with a lightweight, oil-free moisturizer for best results.
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4. Rice Water Brightening Daily Cleanser โ โน299
Rice water has been a K-beauty staple for centuries, known for its skin-brightening properties.
Hyphenโs daily cleanser harnesses this ingredient to gently remove impurities while boosting radiance.
The creamy foam works well for all skin types and is especially effective for dull, uneven skin tones.
Why we recommend it: Itโs an affordable, everyday glow-booster that can be used morning and night.
The inclusion of rice water makes it a great option for those who want results but need something gentle.
How to use: Lather between wet hands, massage onto face, and rinse. Follow with a brightening serum like the Golden Hour Glow for a synergistic effect.
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5. Ceramides Rich Pillow Cream โ โน449
If your skin barrier is compromised, nothing repairs it faster than ceramides. This rich night cream locks in moisture, soothes redness, and rebuilds skinโs protective layer while you sleep.
The texture is thick but not greasy, absorbing well into the skin for deep overnight nourishment.
Why we recommend it: A healthy skin barrier means fewer breakouts, less sensitivity, and better hydration.
This cream is a lifesaver after over-exfoliation or sun exposure.
How to use: Apply as the final step in your nighttime routine, sealing in all previous skincare steps.
6. No More Oily-Skin Bundle โ โน1,547
This curated bundle is designed for those with oily, acne-prone skin.
Typically including the Oil Control Daily Exfoliating Face Wash, a mattifying serum, and a lightweight moisturizer, it delivers a complete skincare routine in one purchase.
Why we recommend it: Bundles offer value and synergy.
Every product works in harmony to balance oil production, reduce breakouts, and keep skin fresh throughout the day.
How to use: Follow the bundleโs suggested routine morning and night for 4โ6 weeks to see full results.
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7. Double Shot Face Serum (18% Brightening + 20% Collagen) โ โน649
A powerhouse serum that tackles hyperpigmentation and fine lines at once. With 18% brightening actives (like vitamin C or niacinamide) and 20% collagen-boosting peptides, it improves skin tone, texture, and firmness over time.
Why we recommend it: If youโre ready for an anti-aging upgrade without the high price tag, this is a standout option.
The dual-action formula means you donโt need multiple serums.
How to use: Apply on cleansed skin before moisturizer, morning or night. Always use SPF in the daytime.
8. Ice Dunk Cooling Face Mask โ โน499
A spa-in-a-jar, this mask delivers an instant cooling sensation that reduces puffiness, tightens pores, and refreshes tired skin.
Perfect after a long day or before an event, itโs formulated with 31% cooling actives that give skin a lifted, toned look.
Why we recommend it: Instant gratification! You see and feel results immediately, making it great for special occasions or self-care days.
How to use: Apply a thick layer to cleansed skin, leave for 10โ15 minutes, and rinse off with cool water.
9. Mango Lip Screen SPF 50 PA++++ โ โน299
This lip balm combines sun protection with deep hydration.
Infused with mango extract and 2% kojic acid, it keeps lips soft while protecting from UV rays and gradually reducing pigmentation.
Why we recommend it: Most people forget SPF for lipsโthis makes it easy and tasty to remember. Plus, itโs tinted enough to double as a casual lip color.
How to use: Apply liberally before sun exposure and reapply every 2 hours when outdoors.
10. Barrier Care Face Cream โ โน399
A lighter alternative to the Pillow Cream, this moisturizer hydrates while strengthening the skin barrier.
Perfect for oily to combination skin that still needs barrier support without a heavy texture.
Why we recommend it: Great for summer or humid climates, it keeps skin calm and hydrated without clogging pores.
How to use: Use twice daily after serum, morning and night.
Final Thoughts
Hyphen isnโt just another celebrity skincare.
Itโs a data-driven, credible D2C brand built at the intersection of beauty, ethics, and effectiveness.
With โน400 crore in sales within two years, a loyal following, and thoughtfully crafted, clean formulations, itโs a brand that deserves spotlight in any affiliate content strategy
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