Starting a blog on WordPress is exciting, but getting noticed on Google can be tough when big sites dominate every search result. The secret to standing out is choosing low competition keywords—search terms that are easier to rank for but still bring valuable traffic. In this post, you’ll learn how to find them, use free tools effectively, and build a strategy that helps your blog grow faster and rank higher.
Table Of Contents
What Are Low Competition Keywords
Low competition keywords are search terms that few websites are targeting. They usually have moderate search volume but less competition, meaning you can rank faster even with a new blog.
For example, instead of writing about best DSLR cameras, you could target best budget DSLR cameras for beginners in India. It’s longer, more specific, and easier to rank for.
These are known as long-tail keywords, and they often bring in visitors who are ready to take action whether it’s subscribing, buying, or clicking affiliate links.
Also Read: 10 Profitable Blog Niches You Can Start on WordPress Today
Why You Should Focus on Low Competition Keywords
Low competition keywords give you an advantage, especially if your website is new. Competing with established sites on broad topics is almost impossible in the beginning.
By targeting low competition keywords, you can get organic traffic faster, build your domain authority steadily, convert readers more easily since your audience is more targeted, and rank multiple pages on Google rather than just one or two.
This approach is perfect for WordPress bloggers who want quick SEO wins without heavy backlinking or ad spending.
How to Identify Low Competition Keywords
Finding low competition keywords requires a mix of smart tools and observation. Here’s how you can start.
Use Keyword Research Tools
Tools like Ubersuggest, Ahrefs, SEMrush, and Google Keyword Planner give you insights into keyword difficulty, search volume, and trends.
A good rule of thumb is to target monthly search volumes between 500 to 5000 searches and keyword difficulty below 30. If you’re just starting, go for keywords under 25 difficulty. They’re easier to rank and still bring consistent traffic.
Also Read: Insanely Easy Way: How To Speed Up Your WordPress Site in just 5 Minutes
Analyze the Top 10 Search Results
Search your chosen keyword on Google and analyze the top results. If you see smaller blogs, Quora threads, or low-authority sites ranking, that’s a green signal.
Check Forums and Communities
Platforms like Reddit, Quora, and Facebook Groups show what people are actually asking. You can find keyword ideas straight from user-generated questions.
For example, if you’re in the fitness niche, you might find people asking “Is walking better than jogging for weight loss” which can be turned into a low competition blog topic.
Free Tools to Find Low Competition Keywords
You don’t need expensive SEO tools to begin. Here are some free keyword research tools that work brilliantly for beginners.
- Google Keyword Planner is ideal for initial keyword ideas.
- Ubersuggest’s free plan shows SEO difficulty and volume.
- AnswerThePublic generates questions and search phrases people are using.
- Keyword Surfer is a Chrome extension showing search volume directly on Google.
- Google Trends reveals keyword popularity over time.
Using a mix of these tools gives you a clear idea of which keywords are worth targeting.
Also Read: Rank Math WordPress SEO Plugin: Is It Really Worth It in 2025?
Using Google Itself to Discover Keywords
The simplest keyword research method is Google. Type a topic into the search bar and notice the suggestions that drop down. These suggestions are based on real-time searches, making them gold for content ideas.
Scroll down to the People Also Ask section.
The questions there are often low competition and perfect for informational blog posts. For example, if you search best indoor plants, you might see – Which plants grow best in low light which is a great keyword to target.
How to Validate Keyword Competition
To confirm if a keyword is truly low competition, search it in Google and look at the number of search results shown under the search bar.
Under 500,000 results often indicates lower competition.
Use the MozBar Chrome Extension to check the Domain Authority of top-ranking sites. If multiple results have a DA below 30, you can compete easily.
Real Example Keyword Research in the Travel Niche
Let’s say your blog is about travel. If you target best places to visit in Europe, competition is huge.
Instead, try keywords like hidden villages to visit in Europe, budget travel itinerary for Greece, or best cafes in Prague for solo travelers.
When checked on Ubersuggest, these phrases have a keyword difficulty below 25 making them easier to rank while still attracting readers who love specific travel content.
Also Read: AI Search Optimization: The Future of SEO (And Why You Must Right Now)
Monetization Potential of Low Competition Keywords
Targeting low competition keywords doesn’t just grow traffic, it increases earning potential. These keywords attract an audience with high intent, which leads to better monetization opportunities through Google AdSense, affiliate marketing, and sponsored posts.
With AdSense, it’s easier to get approval and higher click-through rates.
Affiliate marketing works great because low competition keywords often have clear buyer intent, for example best wireless headphones under 50.
Sponsored posts also come naturally because brands in your niche are more likely to collaborate when your blog ranks for targeted search queries.
Also Read: 10 Essential WordPress Plugins You Must Have in 2025
Examples of Low Competition Niches for Bloggers
If you’re just starting, here are some niches filled with low competition keyword opportunities.
- Home décor and DIY with tutorials, styling tips, and handmade ideas.
- Skincare and beauty with routine guides, product comparisons, and natural remedies.
- Personal finance with budgeting, side hustles, and saving strategies.
- Food and recipes with quick meals, regional recipes, or diet-specific content.
- Photography with camera settings, editing tutorials, and gear reviews.
- Pet care with training tips and product recommendations.
- Remote work and freelancing with tools, productivity hacks, and client management.
Each of these can be narrowed down further for low competition keywords.
Common Mistakes to Avoid
- Ignoring search intent is a big one.
- Always ask if the keyword matches what users want.
- Don’t stuff keywords unnaturally. Google penalizes repetition.
- Not updating old posts is another mistake since refreshing existing content keeps rankings strong.
- Skipping long-tail keywords can also cost you growth opportunities since they are the backbone of low competition SEO.
FAQs about Low Competition Keywords
What is a good keyword difficulty score? – For new blogs, aim for below 30. The lower, the better.
How many low competition keywords should I target per post? – Usually one primary and two to three secondary keywords per post work well.
Can low competition keywords bring real traffic? – Absolutely. They may have smaller volumes, but they bring more qualified, engaged readers.
How long does it take to rank? – If you optimize content well and build some backlinks, you can rank in four to eight weeks.
Also Read: FREE SEO Plugin For WordPress To Help You Rank On The 1st Page Of Google
Final Thoughts
Low competition keywords are the secret weapon for new bloggers on WordPress. They help you get visible, attract traffic faster, and build authority without needing a massive budget.
Start small, pick a niche, research long-tail keywords, and publish consistent, high-quality content. Track performance using Google Search Console, refine your strategy, and stay patient.
With persistence and smart keyword targeting, your blog can start appearing on Google’s first page sooner than you think.
Subscribe to never miss a post!
Leave a Reply