reusable content blocks in wordpress gutenberg

How to Create & Edit Reusable Blocks in WordPress

Reusable blocks in WordPress will make your workflow more efficient. Those pieces of content that you use in every post can be made into reusable content blocks.

Most people add these blocks repeatedly by copy-pasting them from the previous posts.

Better content management is to save them as content blocks or templates. Later on, whenever you wish to add the same content block again, you can do so with just one click.

These content blocks can be links to follow you on social media, tables, subscription messages at the end of posts, etc.

For example, I use reusable blocks in the form of tables when I have to write a phone’s specifications. I use it for the end text that I use in every post, consisting of links to my social accounts.

That being said, let’s take a look at how to easily create a reusable block in WordPress block editor.

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How to create a reusable block in WordPress

While you are drafting a post, select the block/blocks which you want to save as a reusable content block.

Yes, I said blocks. You can group two or more blocks and save them together as a reusable template.

To create a group, select the blocks by either dragging the mouse pointer over them or press+hold shift and click on the blocks you want to group.

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How to create a group of multiple blocks

Click on the 3 dots placed in a vertical order, as shown using the first arrow in the picture above.

Click on the group option to create it. After this click on add to reusable blocks. You can set a name for each of your reusable content blocks on WordPress so that it is easier to distinguish which is which.

Don’t forget to style this block if you wish to. Set a different background and text color maybe so that it stands out? Be creative.

Final step. Click on save and you have just added your first reusable block.

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Add the reusable block other posts and pages

Now, let’s move on to the next stage where we make use of our reusable blocks while drafting new posts or pages.

To add the reusable block, you have to click on the add button that has an icon which has a plus symbol inside a circle.

In the picture above, you can see the two places where that ‘add new block’ button is positioned.

Click on it and type the name of your reusable block which you want to use. It will show up on the list and that’s it! Select it to insert it into your new post or page.

If you want to see the list of all the reusable blocks you have, then type and search for Reusable.

You can take your mouse over a reusable block from the list to see a quick preview of the block.

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Edit & manage them

You can also edit the reusable block by clicking on the edit button on the block.

All the changes you make to a reusable block get applied at all the places where you have used them. If you want to make a change only in one of them, you need to convert it into a regular block first.

To do this, simply click on the three-dot menu in the block toolbar and then select the ‘Convert to Regular Block’ option.

Now you will be able to make changes to it without affecting the original reusable block.

Gutenberg Editor allows you to easily manage all your reusable blocks from one screen.

To manage your blocks, click on the add block button and then locate the Reusables tab. You’ll see a link to manage your reusable blocks page.

Clicking on the link will bring you to the block management page. From here, you can edit, delete, export, and import your blocks.


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Garima Bhaskar
Garima Bhaskar
Articles: 280

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