iPhone 8 and iPhone 8 Plus (PRODUCT) Red Editions are Red for a CAUSE

Apple’s special edition iPhone 8 and iPhone 8 Plus featuring a matte red aluminium finish are now available in 64GB and 256GB variants, starting at Rs. 67,940, through Apple authorised resellers.

iPhone 8 (PRODUCT) RED Edition’s base 64GB model is priced at Rs. 67,940, while 128GB variant costs Rs. 81,500. iPhone 8 Plus RED Edition price in India starts at Rs. 77,560 for the 64GB variant and the 256GB model will cost Rs. 91,110.

Third party image source

Earlier this month, Apple launched iPhone 8 and iPhone 8 Plus (PRODUCT) RED Editions globally as part of its partnership with (PRODUCT) RED which is an advocacy group dedicated to combating HIV/AIDS in Africa. One of the first countries to receive the smartphones on April 13 were Australia, Canada and China among others. iPhone 8 and iPhone 8 Plus (PRODUCT) RED Editions will be available to buy in India in May.

 

Third party image source

“This special edition (PRODUCT) RED iPhone features a stunning red and black colour combination and also offers customers the opportunity to make an impact in fighting the spread of HIV and AIDS,” Greg Joswiak, Apple’s Vice President of Product Marketing, earlier said in a statement.

How does your purchase make a difference?

Third party image source

Apple has had a partnership with (RED) from the past 11 years, supporting  HIV/AIDS programs. Apple claims to have raised over $160 million through the sale of our (RED) products. With every (PRODUCT)RED purchased, a contribution is sent to the Global Fund which uses 100% of this money to finance HIV/AIDS programs. This helps people affected by HIV in Ghana, Lesotho, Rwanda, South Africa, Swaziland, Tanzania, Kenya, and Zambia.

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