How is Facebook preventing the sharing of explicit content online?

Facebook has come up with a unique method for resolving the issue of sharing porn and other explicit content on the social platform. There have been various instances where people take revenge, over breakups or fights by posting other’s nude pictures. This has a harmful effect on the victim and even makes them socially conservative after their picture goes viral on Facebook. One has to upload their explicit picture to the Facebook server and it will store the digital footprint of it. Facebook assures the users that the picture itself won’t be stored on the server. Once the digital footprint is uploaded and stored when ever the same picture with the same digital footprint is shared anywhere in the world on Facebook or Facebook product, an automatic trigger comes into action which will take down the post. Facebook’s Head of Global Safety, Antigone Davis says “As part of our continued efforts to better detect and remove content that violates our community standards, we are using image matching technology to prevent non-consensual intimate images from being shared on Facebook, Instagram, Facebook Groups and Messenger.” Earlier this year, Facebook in India launched a tool that allows users to protect their profile pictures from being downloaded and shared with a protective shield. It was developed in partnership with safety organisations to keep people safe online.

Advertisements